Introduction

Ready to help build IBM's biggest asset - its talent? As a Talent Marketing Specialist, you'll be supporting global Consulting recruitment marketing and employer branding strategy as well as executing clear deliverables. Applying your marketing discipline knowledge and client-centricity, you'll be designing innovative talent solutions and metrics-driven candidate experiences that help talent clearly understand the value inherent in a career at IBM. You will leverage your expertise in social media, digital marketing, events, data, and creative communications to strengthen IBM's Employer Brand.

Reporting to the Consulting Talent Marketing Manager, you will play a critical role in building upon the existing foundation and making IBM's talent marketing strategy an industry-leading program as we continue to grow and scale for the future.

Your Role and Responsibilities

The role is an unrivalled combination of driving traditional employer branding and talent attraction responsibilities with driving innovative ideas to redefine how candidates experience the IBM brand. With the support of leadership from the Consulting Talent Marketing Manager who owns the Talent Marketing strategy and supports a team of leaders across this domain, you will help support the delivery of this strategy with a focus on key locations and hiring areas. In this role, you will:

• Build comprehensive end-to-end campaigns, aimed at developing and optimizing our digital portfolio to target active and passive diverse talent using channels such as career sites, social media, job boards, email, content, referrals, sourcing partnerships, and more

• Be hyper-focused on channel marketing best practices and identify opportunities to proactively innovate based on the latest industry trends

• Track and evaluate metrics associated with recruiting and marketing campaigns to determine ROI. Develop and implement metrics to measure the effectiveness and value of programs and best inform your local stakeholders

• Manage the candidate experience of potential and future hires, using CRM technology to engage and nurture potential talent, including improving application experience for IBM job seekers to help drive better conversion rates

Engage with the IBM Talent Community and collaborate to develop relevant materials and information to help optimize the hiring process while building IBM's recruitment brand equity

Required Technical and Professional Expertise

• Well versed in Japanese Language (with JLPT-2 or N2 certificate).

• Strong experience in driving data-driven marketing decisions to influence the output of talent marketing efforts in an employer branding role or a marketing/comms role

• Problem solver with the ability to find the best solution to support our clients

• An entrepreneurial edge to generate ideas and drive them forward independently

• Demonstrated experience in copywriting, content creation, and social media management

• Proven experience in media campaign design and execution

• Demonstrated experience in event management (virtual and physical)

Preferred Technical and Professional Expertise

• Video editing skills, email marketing (basic HTML), project management, user experience, enablement, and training experience (for clients - recruiters and hiring managers)

• Ambitious individual who can work under their own direction towards agreed targets/goals and with a creative approach to work

• An intuitive individual with the ability to manage change and proven time management

• Proven interpersonal skills while contributing to team effort by accomplishing related results as needed

• Built attraction programs at large/complex companies previously

• Solid understanding of how to convert candidates and the strategies it takes to move them through the candidate funnel

• Solid experience and a clear understanding of local nuances for entry level and professional hiring attraction

• An understanding of the nuances in the Japan hiring market

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.