Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

The Content and Client Experience Strategy team creates and curates content and experiences that articulate and amplify a compelling, differentiated, and consistent narrative about how IBM and our ecosystem of partners create value for our clients, educate them about our technology and consulting expertise, and ultimately drive IBM business growth. The team ensures that our messaging at events and experiences (e.g., Innovation Studios) is:

• aligned to IBM's GTM strategy to deliver on business growth

• delivered in fresh and engaging formats that foster strong emotional connections and a deep understanding of IBM

• can be scaled with consistency and relevancy across markets

As a narrative strategist, you will focus on cultivating a deep understanding of the market, our clients, and IBM's differentiated value. The ideal candidate will pull that understanding into well researched points of view around how IBM technology and expertise deliver value across various themes, industries, and business imperatives. You will also work to create unique narratives for priority IBM events and client experiences that curates and customizes our IBM story for a particular target audience, including their pain points, motivations, and information needs. You further must galvanize and align all stakeholders, with varying levels of seniority, on the singular narrative and ensure all content and experiences reinforce our overarching story to deliver impactful messages that resonates with our target audience.

This role will work closely with experts across the company including product and content marketing, communications, offering management, sales, and others, to build on their expertise and drive consensus to ensure our content and experience aligns with our business goals and messaging. In addition to the narrative, you will create additional content (e.g., keynotes, discussion guides, panel Q&A, speaking session storyboards/flows, speaking scripts, session titles and abstracts, booth copy and signage, etc.) and provide recommendations on other client-facing assets (e.g., case studies, videos, demos, etc.). You will also collaborate closely across the broader team to to bring to life the event themes in new and memorable ways and to measure and analyze content performance to continuously improve our content and experience strategies and achieve business objectives.

If you are a talented storyteller with a passion for technology and a desire to drive business growth, you are encouraged to apply for this exciting opportunity!

Required Technical and Professional Expertise

• 5+ years of experience in strategy, consulting, and/or across marketing disciplines (events, product, content, etc.)

• Proven experience in content creation, storytelling, or copywriting, preferably in a B2B technology environment

• Ability to bring an outside-in perspective through a deep understanding of the market, with a particular emphasis on the portfolio that IBM serves

• Ability to synthesize components into a cohesive narrative with differentiated messaging and powerful storytelling

• Stellar critical & analytical thinking skills combined with exceptional written and communication skills, with the ability to craft engaging narratives that resonate with our target audience

• Adaptable and comfortable with a fast-paced, dynamic, rapidly changing environment

• Strong collaborator and a team-oriented mindset

• Deep enthusiasm and curiosity about understanding the role of technology in the business world and a strong passion to advocate and champion for technology's role by helping others to better understand it

• Ability to interact with senior management and influence decision makers

• Ability to work independently with excellent time management skills and be a self-motivated individual

Preferred Technical and Professional Expertise

• Creative thinker with a passion for storytelling and curiousity for new technologies and trends

• Advanced project management skills and experience with the ability to manage multiple projects and priorities simultaneously (3+ years)

MCCJBID

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.