What a Communications-PR associate does at HP:

The PR Communications Associate is part of the Northwest Europe Communications team and will report to the Head of Communications NWE. This market consists of three clusters: Benelux, Nordics, UK&I. You will work in a very international environment and your activities will include both Benelux activities as well as projects across the NWE-market. Travel will be part of your role.

Your work location is the HP office in Amstelveen.

Responsibilities:

• Develops and creates communication content and stories, including press releases, digital articles, videos, newsletters and social media assets, tailored to the country/market.

• Supports the development of strong relationships with media, analysts and influencers across a range of categories and ecosystems.

• Conducts market research to determine the ideal messaging strategies for audiences in different countries/markets.

• Supports media pitches and produces coverage reports, and assists in developing, refining, and promoting the product narrative in relevant countries/markets.

• Deliver communications strategies supporting our diverse portfolio such as gaming, PC's, Printers, Workforce Solutions, 3D, industrial printing. Some of our main thought leadership topics are innovation, sustainability, security and AI.

• Support and/or lead internal and external (media) events

• Measures and analyzes country/market specific campaigns' performances using audience metrics and delivers informed reports to stakeholders with support from data analytics resources.

• Helps create and implement strategic media relations plans tailored to the country/market to significantly increase brand awareness of the organization.

• Collaborates with cross-functional partners to achieve country/market specific communications goals.

• Keeps themselves and the team up to date on industry news and competitor activities in all applicable countries/markets by monitoring news media and current events.

• Engages externally on behalf of the company (e.g. targeted media outreach, liaising with conference organizers, collaborating with partners), under the guidance of experienced team members.

Individuals who do well in this role at HP, usually possess:

• Bachelor's or University degree in Communications

• +/- 2 years of experience, working for a communications agency or communications and PR (related) role at a company.

• Self-starter with ability to work effectively in both local and regional remote teams

• Media-savvy with experience across earned, owned, shared, and paid media. Both press as social media & influencer marketing

• Experience in tech a bonus but not a must.

• Blend of creative mindset with hands-on communications skills

• Excellent writing and editing skills

• Talent for project management

• Team player with strong interpersonal and collaboration skills

• Good communications and presentation skills

• Ability to build relationships with key journalists, influencers, and internal stakeholders

• Native Dutch speaking and fluency in English required. Experience with the common office-tools.

Keywords:

Public Affairs, Public Relations, Media Coverage, Media Relations, Blogs, Business To Business, Consumer, Communication Strategies, Content Creation, corporate Communications, Environmental Social And Corporate Governance (ESG), Internal Communications, Journalism, Marketing, , Newsletters, Press Releases, Project Management, Proofreading, Social Media, Strategic Communication, Thought Leadership, Technology, innovation

What we offer

• A compelling role within an ambitious team in a fast-paced company and international work environment

• Great working circumstances and culture, a modern office and you will be well-equipped for hybrid work, with the possibility to partly work from home.

• HP builds on strong teamwork where every colleague will help you to excel, grow and build your career. We encourage growth within your communications role to prepare for next steps.

• Sustainable impact is HP's commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision - to create technology that makes life better for everyone, everywhere.

• HP Benelux has an active approach related to diversity, wellbeing and has a Benelux NextGen network. We welcome you to join the weekly activities that help your work/life balance, team-building and internal networking.

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Equal Opportunity Employer (EEO):

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).